Discover 5 Ways To Make More Money With
When a marketer like yourself is trying to start an online business, the first thing they need to do is to get the attention of their target audience.
It’s critically important to build a relationship with their prospects and potential customers.
Sure, that may seem obvious, but I wanted to mention that simple fact right up front as many people just starting out seem to forget this. Anyway, there are hundreds of methods for marketing your business, especially online.
One of the best ways to promote your online business is actually a simple “updating” of a marketing method that has been used for decades in offline advertising.
I’m talking about the newsletter marketing. The newsletter is simply a publication sent to a group of subscribers on a regular basis. The form of newsletters we use in online marketing are fairly simple to create and free.. you’ll see why in a moment.
The newsletter contains very specific information and advice that is of interest to your subscribers. You’re not sending out newsletters out of the goodness of your heart. Your goal is to get these folks to know, like, and trust you and your business. As a result they will likely buy products you are recommending to them.
You see, for many businesses, it’s very difficult to convince a prospect to purchase anything on their first visit to a website… The reason is simply, there is no trust.
With a newsletter, full of valuable and useful free content, you have regular contact with the people most likely to make a purchase. Your giving them the opportunity to get to know you well enough, to get comfortable with you and eventually to spend money on things that interest them. It’s not much of a stretch to understand how this process works.
What Should Your Newsletter Be About?
There are tons of financial and investing newsletters that offer investment advice and current events. There are “natural health” newsletters which are are also very popular. But really a newsletter can be about any subject that people have an interest in – and you’re willing and knowledgeable enough to publish it.
There are dog training newsletters, organic tomato growing newsletters, Anything you can think of… there’s a newsletter.
In the past, newsletters were sent out via postal mail. If you had thousands of subscribers, the cost of postage and printing would be extremely expensive. That expense was a barrier to entry for many businesses who wanted to put out a newsletter. They simply couldn’t afford it. This is definitely no longer the case.
Today, the newsletter is online and sent out electronically. It could come in the form of the body of an email, in a PDF, or even in “page turning” software that replicates the experience of reading a print publication.
Simple Broadcast email using an AutoResponder like the one I use offers several very professional versions of newsletter formats you can use.
There are endless variations that will give it the look and feel of professional publication. But however you deliver your newsletter, your production and delivery costs are almost non-existent as it’s all done digitally.
As you can see, a newsletter can be many things. It’s an informative document, a sales opportunity, a call to action, an introduction of your business but most of all it is a trust building machine.
A well designed newsletter can mean the difference between your massive success or dismal failure.
In this article, you’re going to learn how to build the perfect newsletter. You’ll learn to grab the attention of people and get them to buy whatever you are selling.
Whether you’re selling advice, a service, a software app, a digital e-book, clothing, jewelry or a lifestyle, an effective newsletter is the first, and I think you’ll agree, the most important step in securing massive sales for your online business.
Email Newsletters as a Marketing Tool
A newsletter acts as an introduction for your business and your products. It does a much better job than a banner ad, more detailed than a sales letter and gives your potential clients just enough information for them to want more.
Remember, your newsletter is and should always be free. It should offer valuable tips, pointers and advice.. it’s completely free information… But you’re NOT giving away all your secrets.
The best information, and the products themselves, have to be paid for. You’re not running a charity. This is your livelihood and you have to get paid!
You are not selling your product directly. It should definitely NOT read like a sales letter although you could certainly include some ads in your publication.
If I were to include ads I might say something like, “please check out our sponsors, they are the reason we can provide this information for free.” It gives your readers a reason to click on the ads. The better the information, the more likely this is to happen.
Offer a newsletter on a regular basis that offers valuable and informative (and accurate) articles and it literally doesn’t matter what you’re selling… your audience will be interested and willing to pay to learn more.
Please remember, any ads you place in your newsletter must be related to the topic of your publication. You can’t write a weekly newsletter about internet marketing and have ads for weight loss or nutrition. It must be directly related to the main theme of the newsletter.
They’re reading it because they’re interested in that exact topic. Don’t try to sell them something else.
So What Goes Into A Powerful Newsletter?
First, you need to identify your audience. Who is your target market?
Are they work at home moms? People looking to make additional income? Is it health related? Nutitional supplements? 20 somethings? Whatever it is, identify them and target them only.
Once you know who your audience is, you need to dig deeper. What topics are trending in your targeted demographic? What are their concerns? Identify them and address them.
Let your readers know that you know exactly what they’re going through. And then, and this is critical part, let them know that you understand their situation have an answer. Of course, don’t give them the whole answer in your newsletter; just assure them that you have the answer, whatever that answer may be.
This is the essence of an effective newsletter marketing. You want present yourself as not only competent, but authoritative. Your clients are looking for answers and want to trust you.
Step 2 Is Research
Research is your best friend… Research will grow your client base… Research will make you money!
Because nothing lends itself to your credibility like accurate information. Include figures, not complex equations, but enough to ad to your credibility. Add a visual element to your newsletter.
Whatever you feel is appropriate to your niche. It could be a graph or pie chart, a short video or a sidebar with fast-facts, illustrations or even “cheat sheets.”
Visible statistics and data not only adds graphic stimulation to what could otherwise be a block of text, they are also easy to understand. This packs a lot more punch that could easily sway an on-the-fence client turning them into a paying client.
A Key Part of Your Newsletter Marketing Campaign
While a strong newsletter is a vital part in any marketing campaign, it is just one piece of the puzzle. Aother piece of your marketing campaign could also include promo videos, email blasts, banner ads and social media campaigns.
The thing to keep in mind is that they should all key into the same message. Ask yourself what you’re selling whenever you create an ad or any type of content. Staying on topic is vital to your success.
Telling A Story
Effective newsletter marketing needs to be engaging. You could have the greatest product since the invention of sliced bread, but if your newsletter reads like the owner’s manual for a lawnmower, well, all I can say is, “Good luck with that!”
Nothing engages a reader like a good story. You’re not Hemingway, but a simple story works every time.
You can tell about the first time you used the product and what it did for you. Maybe talk about a time when the great idea hit you. you could also try doing Q & A interviews. Just always try to keep it interesting.
Tell about how your product changed your life and the lives of others. Talk about how it changed the life of one of your readers. Testimonials of people who have tried your product and found success are always a great way to go.
Writing The Newsletter
Now, you might be thinking, “Heck, I’m no Journalist! How am I supposed to write a newsletter that will entice buyers?”
Don’t worry! Look, most people can write a perfectly good newsletter. You know the subject already. Just write like you talk.
There are also no shortage of writers out there. Many are well-qualified marketing writers who would be more than happy to take on the writing duties for a small fee.
All you need to provide is some basic information about your product or service, contact information, and any other points you want to focus on. You can advertise on Elance.com, CraigsList.com or check out Fiverr.com and you’ll soon have plenty of offers coming in.
Whether you’re selling donuts or diamonds, a well written newsletter will increase your profits, that’s guaranteed. If you like money, it’s well worth the effort.
5 Ways To Make More Money With Newsletter Marketing
In case you’re still on the fence about investing the time and effort into creating a newsletter, then read on. Your about to see just how effective this type email marketing can be for your business.
1. Email Newletters Drive Sales..
Based on a recent study, 44 percent of newsletter recipients made at least one purchase last year from a promotional email. Many are repeat buyers.
It’s actually quite simple to understand why email marketing is so effective when it comes to selling. When someone receives your email you’ve have the perfect opportunity to highlight a product. You can explain the benefits, and connect them to a point of sale in moments.
2. Connecting With Your Customers..
Email newsletter campaigns let you connect with your customers in a personal way and on a regular basis. This is very easy and cost effective to do by email.
You can, and should be providing great value to your customers with interesting content that resonates with them.. They will respond to it.
3. It’s Gives A Major Boost To Your Social Media Following..
According to a recent post from Salesforce.com, emails that include social sharing buttons have a 158% higher click-through rate.
Social media channels like Facebook, Twitter, and Google+ are amazing tools for your overall marketing and growth strategies. Growing those channels, however, is not always easy to do.
Email newsletters are highly effective for building your online connections. By starting a conversation in the email inbox, where engagement is more personalized, you can then continue it in the social media platform. You’ll generate more activity on Facebook feeds and all the social media platforms you use.
4. You Organically Increase Your Website Traffic..
According to the Salesforce.com, 82% of consumers open emails from trusted business newsletters.
If you want people to visit your website, it’s simply not enough to hope that you will grow your site organically. Your email newsletter plays an critical role in generating site traffic and sales.
You wouldn’t throw a dinner party and assume that the right folks will show up. If you want people to stop by your website, read your content, and make a purchase, you need to invite, encourage and give them an incentive.
There are many ways to accomplish this,. You could include a strong “call to action” and ensure that your email list is well targeted. Get Easy Email Marketing Tips
5. Creating an email newsletter is easier than you think…
According to Experian, $1 spent on email marketing typically provides a return of $45 to $50.
The biggest barrier to sending out email newsletters regularly is that many people view it as a chore. Creating a long, in-depth email newsletter is fine, but in most cases it’s unnecessary.
Selecting a single (and simple) goal for your newsletter means it’s easy to build and stay on track. You avoid sinking too much time into it. Single-topic emails are also easy for readers to digest and keep up with.
Whether your goal is monthly, bi-weekly or weekly. A single page newsletter still gets your main point across and will still produce the desired results (sales/profits).
In my recent research of email newsletter statistics and click-through rates, I found that in over 90 percent of emails, the first link gets the most clicks.
Every subsequent link sees a sharp drop off in their click-through rate from the link before. This strongly implies that topics after your leading subject in an email are viewed as less important.
Instead of creating a lengthy, time-consuming newsletter, send less content more regularly. For instance, instead of sending a long monthly newsletter, you may want to try a shorter, semi-monthly (or even weekly) one.
A Few More Basic Rules for Success
While there is no definitive formula for newsletter marketing, there are a few tips that will serve you well;
Keep your subject line enticing, informative, and respectful
Keep the length to about a page; if you’re sending out bi-weekly or monthly newsletters, it can be slightly longer
Use a simple and approachable writing style
Give enough information to grab your reader’s attention, but leave them wanting more
No fancy fonts, please or !!!! forget the exclamation points!!
Proofread your newsletter. And then proofread it again
Remember, first impressions are crucial
Spend time working on the perfect headline. 90% of all readership is created by the headline. It is without a doubt the most important aspect of any article.
If you follow these simple rules and practice, you’ll be building an effective marketing newsletters and a loyal following in no time.
Remember, there is no secret formula that guarantees your success. Practice makes perfect. If you do that, you’ll be an expert in no time. That’s when your newsletter marketing will transform itself into money in your bank account.
No one ever started doing anything as an expert.. Everyone starts as a novice. It is only through practice that you will improve.