“How To Inject Your Blog Or Website With A Flood Of
Traffic And Sales.. Using Passive Income Videos”
Do you think marketing your business and making money with online videos is difficult?
Just mention online videos and what pops into mind?
Do you cringe at the thought of being in front of a camera, being recorded reading a script?? Or is it the endless production, sound, graphics or writing the text?
It could possibly even be what to do with it after it’s done… Like uploading to Facebook, Youtube and all the other options. Promotion is a huge problem. I’m sure it’s a little bit of all those things.
PASSIVE INCOME VIDEOS
Even the most popular “viral” videos, you know, the one that get hundreds of thousands of views many times don’t make any money at all. Sure, there are some exceptions, but for the most part, the people making them aren’t serious internet marketers. they’re just ordinary folks having some fun with it.
Well today we’re not going to be talking about viral home made videos. Instead our focus will be on an entirely different type of video. The kind you may have seen before but didn’t give much thought to them. We’ll be focusing on the kind of videos that make money.
These types of videos can be used to to build an entire thriving business around them. And as you’ll see, they not only make content creation easy and even enjoyable, but have the ability to make you a whole lot more of money in the process.
HOW TO MAKE A VIDEO
Are you worried about not having the skills or equipment necessary to make your own videos?
Well you can rest assured that you don’t need any on-camera experience, editing skills, fancy high tech software or expensive cameras and lighting.
What I’m going to show you is how to put together professional looking videos with very low-cost solutions. There are also some very special tips and tricks for getting comfortable in the spotlight and still put together your own very professional videos.
With a small amount of practice you’ll be making cash pulling videos in no time at all.
WHY MAKE VIDEOS?
It’s an obvious question, so let’s get this one out of the way before we begin. Why go through the trouble of making videos for your online business?
The simple answer, is people love watching them. After all, which would you prefer, reading page after page of information, or watching a video that actually shows the exact same thing in a much more exciting and stimulating way? I think we both already know the answer to this.
Online videos aren’t just attractive, but they will also increase the visibility of your website on search engines like Google and Bing. They also tend to rank much higher and are viewed by more people on all social media platforms.
Here’s an industry secret… websites that contain videos will appear higher on the list of search results than those that don’t… and hosting videos on YouTube (which is owned by Google) is also a guaranteed traffic driver. You only need to insure that your main website’s URL is in the video or in the description section below it (or both).
THE RE-INVENTION OF THE WHEEL
Let’s say you have a website that teaches someone how to take digital photographs. So on your website you include videos that demonstrate the features of the different methods and equiptment you review.
If someone does a search for how to take great digital photograghs your website will automatically be ranked higher on the results page. The websites without videos will not.
This means that your competitors without videos may even have more thorough detail and do a more knowledgeable job than you, but the search algorithms used by Google and other search engines favor websites with videos. That being the case our website will be closer to the top of the search page every time.
As I’m sure you know by now, the more eyeballs that land on your website, the more money you will make every time. That is the secret having a profitable website or blog. The more targeted traffic you get, the more you make.
The sky’s the limit when it comes to the type of videos you can create. They can be “how-to”, instructional, travel, interviews with experts in a particular niche field or even webinars (using Camtasia, which records your computer screen). It is wide open. Almost anything can be an online video. You are only limited by your imagination.
I urge you to check out other websites in your niche or do a YouTube search and you’ll really start to get some ideas.
HOW TO PROFIT FROM YOUR ONLINE VIDEOS
There are several ways for you to turn your online videos into income.
If you have an existing blog or website, simply start adding video content with the guidelines below. If you’re a new online entrepreneur, you should first pick a niche that you will focus on for your business. Put some thought into this part… it is very important.
The most profitable kinds of videos are instructional videos. People watch these videos for their content, not their production value. knowing this means your approach to creating your videos can be relatively low-tech. This works perfectly because it means it will be very low cost to produce.
You could set up a single camera on a bookshelf pointed at a table with a chair and a microphone overhead just out of frame. There would be no need for fancy lighting or flashy special effects.
You should keep in mind that your goal in producing videos is to make money.. It’s NOT a Hollywood movie and you’re not trying to impress anyone with your skills. Your giving functional information with the goal of leading to a sale.
Part of the appeal of these kinds of videos are their simplicity. In making these short, instructional videos, you could turn a 3 to 5 minute video into a sizeable monthly and passive income of $1,000+ a month.
The point is, if you could produce a simple 3 minute video that made you $1,000/mo. income, how many of these would you want to do? 5? 10? 20?
The important thing is to pick something you’re either passionate about or have a good basic knowledge about. If that’s not possible, the information is out there no matter what the topic. Simply do a search for it and collate the information in an easy to understand and professional manner.
Your start-up cost should be limited to a camera (everyone has a phone) and the microphone (again your phone has sound)… It’s NOT Hollywood my friend!
It’s important to remember, just a clean, effective production with valuable, right to the point information.
CHOOSING A TOPIC
You want to choose a topic that will appeal to a wide range of people in your chosen niche. Your passion might be bird-feeders for example, but you’re probably going to have a hard time turning a profit making bird-feeder videos.
But if you were to expand your scope to all-around care for birds, on the other hand, and include videos on cages, seeds, hygiene and yes, bird-feeders, then you might have something. The is a highly targeted audience.. in this instance you would have a hard time NOT making money from this type of video.
YOUR NOT GOING TO MAKE A PROFIT ON YOUR VIDEOS
WHAT??!!! you heard right. The purpose in producing videos is not to turn a profit. Your goal is to generate interest and send traffic to you blog, website or to an affiliate offer that is designed to do he selling. If you try to sell anything in your video you will fail miserably. Dont Do It!
In addition to the videos you make, you can include articles, podcasts, or anything else you can think of that contains information your prospect will find useful. You should definitely be linking to your various offers, but first and foremost you are providing useful information and the videos themselves are going to be the main focus.
All of your videos and other types of content will, as I mentioned previously, drive traffic to your website. People searching for information on your niche will find you through Google, Bing or through various social media searches.
Because you have informative and fun videos, that’ll speed up the process of having viewers come to know, like, and trust you. That is essential in order to turn a prospect to into an actual customer… and then a repeat customer.
The way you make money is from your website ads and affiliate marketing. The videos themselves are a marketing tool. They create interest and in turn, traffic to you site.
HOW TO GET PAID
The first and easiest way to start is to look into Google AdSense and sign up as a publisher. Google will give you a little code you can pop into your site to automatically run ads related to the content on your site.
Each time a visitor clicks on one of those ads (since they’re closely related to your content) you get paid. It is simply a matter of driving ever increasing amouts of traffic to your site. When you’re talking about thousands of website visitors… the amount of money you make each month can really start to add up and if you’re consistent, can greatly increase over time.
Secondly, you have the ability to offer affiliate products. The beauty of affiliate marketing is that when somebody buys something by clicking through your site, your revenue is guaranteed.
This is a completely hands-free income as the affiliate vendor handles product delivery, customer service, shipping and any refunds for you. Your only job is to drive traffic to your site and then collect a commission when someone makes a purchase… that’s it.
You’ll be able to place both the space ads and affiliate product links throughout your website. And since your website contains videos, more people will find your page. This just means more people will click on the advertising on your site.
HOW TO MAKE GREAT YOUTUBE VIDEOS
Making a video can seem like a daunting task: gathering equipment, shooting video and audio, editing, adding titles and music…for the entrepreneur who didn’t study filmmaking in school, it can seem a little overwhelming.
It’s really not though. It’s just a matter of breaking it down into small steps and take each step one at a time.
And while there are plenty of companies out there that can take your ideas and turn out a professional-looking product, making a great-looking and effective video yourself is not as hard as you think.
Let’s break it down step-by-step:
Get Your Equipment
Chances are, as an online entrepreneur, you already have one of the most important tools needed to make online videos; a computer. Many computers today even come preloaded with easy, intuitive video-editing software.
For the true beginner, you might not even want to think about editing. All you really need to make a video is a simple point-and-shoot camera. You shoot your video, transfer it to your computer using the software included with your camera, and upload to an internet video-hosting site, like YouTube or Vimeo.
SHOOT AND EDIT.. DON’T WORRY, I’LL WALK YOU THROUGH IT
When you’re making your first video or two, simplicity is the key. Just make sure you or your subject is in focus. And stay out of shadows. Experiment with a few different camera angles.
These little details can really have a big impact. They can transform your videos from seeming like amateur hour into solid, professional productions. And once you’ve found the right set-up of camera, lighting, and sound, you’ll be able to use the same ones over and over.
Some other things to consider are, who is your target audience?
FINDING YOUR TARGET AUDIENCE
If you’re marketing to children, the tone and style of your video will be very different than if you are marketing to lawyers. Are you going to insert graphics or music? What types would be appropriate for the market you’re trying to reach?
Also, decide on a balance between information and entertainment. A purely informational video might make the viewer feel stuffy like they’re in a classroom. While a video that mixes information with humor, for example, will not only hold their attention, but also get them excited about your product.
Too much entertainment though and not enough information might have the opposite effect.
Next, you’ll want to write the script for your video. This is your blueprint. It will include the words that will be spoken as well as detailed descriptions of the visuals that accompany the words and music.
Now, when you have your footage shot, it’s time to load it into your computer and edit it down into a compelling, information-rich video. Don’t skip this step. Editing is very, very important.
The Last Tip:
Just get started. Your first videos don’t have to be perfect, and it’ll most likely take some practice before you feel comfortable. But soon it will become second nature to you. You’ll be banging out videos quickly and easily in no time at all.
I’ve just given you the steps you need to start making passive income videos.
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